# Why upgrade to a Subscription plan [Creating a Merchant Account](/customers/guides/how-to-create-an-account.md) on Agora immediately unlocks benefits for merchants. However, to ensure your store's products are prioritized on the search engine, upgrade to one of our paid [Subscription](https://app.searchagora.com/advertising) plans. Merchants on the Starter, Pro or Premium plan can [Verify](/merchants/guides/how-to-verify-a-product.md) and [Boost](/merchants/guides/how-to-boost-a-product.md) their products so that they appear at the top of search results. Additional benefits to upgrading to a paid Subscription are: 1. Add team members to your merchant dashboard. 2. Access a dedicated account manager to help grow your sales. 3. Integrate your Agora storefront with your CRM or other tools. 4. Interact with Agora's AI tool to optimize your performance on the platofrm and keep up with the latest e-commerce news. 5. Edit your store appearance by adding a banner and logo to your Agora storefront. If you have any questions, contact [Support](/support/premium-support.md). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.searchagora.com/merchants/guides/why-upgrade-to-a-subscription-plan.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.