# How is Agora different from Google advertising? When you promote your products on Google, you are competing against non-products as well. For example, if you search for "red shoes" on Google, you will see a combination of results, spanning from large retailers to links for a movie produced in 1948 called "Red Shoes" and anything in between. Thus, a merchant who sells red shoes is unable to compete for the attention of a customer looking to buy that specific product. This is where Agora steps in to democratize the playing field. As a search engine exclusively focused on e-commerce products, we are able to match high-intent search queries from users with specialized merchants like yourself. This means you will obtain high-quality traffic, impressions and product opens, and, therefore, a tangible opportunity to boost your sales. If you have any questions, contact [Support](/support/premium-support.md). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.searchagora.com/merchants/guides/how-is-agora-different-from-google-advertising.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.