# What is the Agora Product Score?

The [Agora Product Score](https://docs.searchagora.com/merchants/guides/how-do-i-improve-my-agora-products-scores) is a number between 0 and 100 that defines a product's quality on Agora and servers as guidance for customers on what items we believe are high quality. The number is the result of a set of criteria that are analyzed by artificial intelligence tools applied to our dataset. The final product score is represented on Agora in a scale out of 5.

If the product has no reviews, then the product has a maximum of 85 points. In this case, the calculate the score, we follow the following matrix:

* Every product has a baseline score of 46 points.
* If the brand and store name match, we award an additional 8 points.
* If there is a product description, we award an additional 20 points. 
* If the product name doesn't have special characters, we award an additional 15 points.
* If the product has at least 1 image, we award an additional 11 points.

If the product has reviews, then the above score formula will be prorated to represented a maximum of 50 points. In this case, the remaining 50 points are entirely based on the reviews and ratings that customers make and is calculated following this formula:

* If there are reviews, the average customer rating multiplied by 20 represents 50% of the score.

The final product score is represented on Agora in a scale out of 5. To get the final Agora score, divide the above number (0-100) by 20.

If you have any questions, please contact [support](https://docs.searchagora.com/support/premium-support).

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