How is click-through rate defined on Agora?

Click-through rate is one of the key metrics we track for Agora merchants, who can follow their store's metrics on the Home page of their Dashboard. Click-through rate is defined as the total number of product opens divided by the total number of impressions for that store. Thus, if you have a total number of 309 product opens and a total number of 5,117 impressions, your store's click-through rate is 6%.

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