> For the complete documentation index, see [llms.txt](https://docs.searchagora.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.searchagora.com/merchants/guides/how-is-click-through-rate-defined-on-agora.md).

# How is click-through rate defined on Agora?

Click-through rate is one of the key metrics we track for Agora merchants, who can follow their store's metrics on the [Home](/merchants/guides/home-page-docs.md) page of their [Dashboard](/merchants/guides/how-to-create-a-merchant-account.md). Click-through rate is defined as the total number of product opens divided by the total number of impressions for that store. Thus, if you have a total number of 309 product opens and a total number of 5,117 impressions, your store's click-through rate is 6%.

If you have any questions, contact [Support](/support/premium-support.md).


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