# How is click-through rate defined on Agora?

Click-through rate is one of the key metrics we track for Agora merchants, who can follow their store's metrics on the [Home](https://docs.searchagora.com/merchants/guides/home-page-docs) page of their [Dashboard](https://docs.searchagora.com/merchants/guides/how-to-create-a-merchant-account). Click-through rate is defined as the total number of product opens divided by the total number of impressions for that store. Thus, if you have a total number of 309 product opens and a total number of 5,117 impressions, your store's click-through rate is 6%.

If you have any questions, contact [Support](https://docs.searchagora.com/support/premium-support).