> For the complete documentation index, see [llms.txt](https://docs.searchagora.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.searchagora.com/merchants/guides/what-is-a-boosted-product.md).

# What is a Boosted Product?

Merchants can advertise on Agora through Sponsored products. There are two types of Sponsored products: [Verified](/merchants/guides/what-is-a-verified-product.md) and [Boosted](/merchants/guides/what-is-a-boosted-product.md).

We call ads on Agora Boosted products. Boosting a product places the listing in high conversion locations on the website including on the '[most popular products](https://www.searchagora.com/popular-products)' page and on the first row of relevant searches with a "Sponsored" tag on them. Boosting products works through a dynamic bidding system, where merchants select up to three keywords per product and compete with other merchants to associate them with their products. The higher the bid the higher the product will be ranked in relevant search results. We charge the amount the merchant has bid automatically and will alert them once they've used the full amount.

If you run into any issues, contact [Support](/support/premium-support.md).&#x20;


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